Monday, July 20, 2015

Your Business Makes Me Sad


There's a good chance your business makes me sad.

Okay, that deserves further explanation!  I see a source for new clients, happy employees, happy clients, recognition of your hard work, showing off new equipment and a way to help it pay for itself!  I also see a way for you to show that you care about your community.  I see a way for you to look well-connected in your industry and be looked up to as a leader.  What is this source that seems to accomplish many things that has appeal to most business owners?  Hint, hint..we're talking about marketing if you didn't figure that out already.  What makes me sad is that so few business take advantage of this marketing method.

What is that method of marketing?

I hope I've begun to make up for the first sentence you read, but this source or method that can accomplish all of the things mentioned above and more is hosting events!  It's the second most effective method of marketing next to online marketing, but marketing through events has been around for centuries. I dare say that it's a lot more fun, too!

Apples and oranges.

Online marketing and marketing through events are like comparing apples and oranges even though it might appear that you are hoping achieve the same outcome.  People are beginning to crave the company of others rather than being stuck in front of a screen.  There really is no substitute for meeting face to face when it comes to marketing.  It's like the difference between two dimensional and three dimensional.  We all navigate through life with the help of the five senses. It makes sense to employ marketing where you can appeal to all five senses rather than only two.  

Part art and science.

What makes me sad is the fact that the vast majority of businesses do not utilize the unique opportunity to market through events.  Perhaps more disturbing is the fact that seldom do they know how to exercise the art and science behind successful events.  There's no reason why they would be in the know about hosting events.

If you would like to learn more about the types of events your business could host or even co-host, click here to send me a message about our upcoming launch of "How to Host a Successful Event to Boost Your Business" to help you optimize marketing with events. We will have webinars and live seminars.