Thursday, March 17, 2016

Help Your Guests Have a Memory Like an Elephant

Help Your Guests Have a Memory Like an Elephant!

Events are like learning experiences.  Everyone experiences life in their own way much like their individual learning styles.  What does this have to do with events?  Everything.

I'll explain.  If you are hosting an event, the whole point is to have it be remembered for all the right reasons.  Granted, I'm not an expert on elephants, but they're largely known for their excellent memories.  More on that a little later.

To make your event memorable, whether it is a social, business, association or community event, you need to use techniques to grab everyone's individual attention.  

Don't Assume People Think Like You Do!
As an event planner, I have heard various clients say that no one cared about this or that. Usually is was about decorations.  I would remind them that when people recall an event it's in the form of a visual memory.  I even heard people planning a wedding ask, "People don't really care about a wedding cake, do they?"  To make an impression across the spectrum of people attending an event, you should include things that you personally don't think are important.  The odds are not in your favor of people not noticing that something is missing to them.  Don't discount ideas that other people have or make assumptions about those ideas. Enjoy expanding the entire thought process of planning an event.

See, Listen, Taste, Touch and Smell
People will experience things through the senses.  Think of people when they talk about a subject that is new to them.  You'll probably hear one of these responses.  "I have to see it first."  "I just need to hear it one more time." Perhaps you'll hear someone say "Just let me do it and stop talking to me about it!"  Fewer people will notice the smells of something they're learning, but some people might mention that.  You'll have others that can't seem to have a conversation without the mention of food.  For people who are not Foodies, they can't understand how food can be present on their minds all of the time.  We've covered all five senses, but there is one more sense, if you will, that you need to appeal to people's way of experiencing things.  

Yes, I call the sixth sense, "Quiet".  This is for the people who would rather have a place away from the hubbub where they can quietly comprehend things almost to the extent of being by themselves. 

If you are planning an event, do yourself a favor and do some role playing of people who are opposite in their way of thinking than you.  Think of what you remember about events.  Also, try to remember the times when people have talked to you as you both recall an event.  There has probably been a time when you've discussed a detail of a party, meeting, special occasion, or community event and someone was surprised that you didn't remember that detail or you remembered it very differently.  The fact is, you both might be right...according to how you each experienced things. 

We Need to Give the Elephants Some Credit!
So help all of your attendees or guests remember things as well as an elephant would!  Did you know that the structure of an elephant's brain has more connections that make their ability to learn and remember things superior to the human brain?  Their brains are also proportionately larger for their body size than is the brain of a human and our body size.

Wednesday, March 9, 2016

Boost Your Business with Successful Events!: Create Business Events That Won't Be Forgotten

Marketing with events gives a business the benefit of memorable marketing.

Boost Your Business with Successful Events!: Create Business Events That Won't Be Forgotten: "Create Business Events That Won't Be Forgotten" The best part about hosting events for marketing purposes is that they are...

Create Business Events That Won't Be Forgotten

"Create Business Events That Won't Be Forgotten"

The best part about hosting events for marketing purposes is that they are remembered more than other forms of marketing.  The key is to make them remembered for all the right reasons.  Events are a living form of marketing, can take on a life of their own, but that's what makes them memorable.  Sometimes your Return on Investment is realized much sooner than with other forms of marketing.  This is where making your events memorable comes into play.  You can read people's faces, see their interactions with one another and often as a host, you'll get a testimonial from people as they are preparing to leave an event. 

It's the Little Things that Count!
When I've been involved in events after months of planning, I've learned that if you are on high alert, you will know before your event has even started if it's going to be a hit or not.  One key element for people remembering an event is to have a theme.  If you see that people arrive and have really dressed the part, you know they've thought about the event for days if not weeks.  One of the funniest observations I made was at a "Sunset on Safari" themed Chamber of Commerce auction.  People had barely had their coats checked in before they were enjoying the ring toss for wine and other activities.  Part of the auction was going to be a dessert dash.  We had supplied the venue with beautiful silk safari-themed fabric but someone had also picked up some safari-themed dessert napkins.  The photographer for the event came up to me and asked if he could use of of the napkins to put in his suit pocket as an accessory like a handkerchief.  I thought it was a wonderful idea!  It wasn't too much later that a I noticed that almost all of the men "followed suit" and had the napkins in their pockets as well.  Yes, the men were invested at that point and that was a wonderful sign.  At that moment I knew it was going to be a successful auction and sure enough, they had their best fundraising auction on record.  Capture hearts and minds and you're off to the races!  

Music, Music, Music!
A very solid element that you must have a an event for it to be remembered is music.  Music affects more parts of the brain than other forms of communication or activities.  People will not remember other aspects of an event as well if there isn't music.  I would say that the most important vendor at an event is a good DJ, not someone with an iPod and a microphone.  DJ's read the crowd and I've heard them say that they are thinking in three-minute intervals throughout an entire event.  I think every event should have an emcee if there are going to be any activities involved.  People like to know that an event is flowing smoothly.  The vendor I speak with the most at events is the DJ, more than the caterer or the venue.  A DJ is really the hub of a good event for marketing.

The ambience can set set with lighting, sounds, activities, objects or props, smells, mouth-watering tastes of morsels and fun experiences that are unique to whatever your business is.  If you let your guests step into your shoes just enough to get an appreciation for what you do, they will see your business in an entirely different light.

If you think back to grade school days and throughout your life since then, the information you recall the easiest is when a fun activity or series of good laughs came right along with a topic that was being taught.  If you let your hair hang down, you become real and more approachable.  That's so important for a business owner.  The key thing a business needs to do for an event is to create a comfortable atmosphere.  Make learning fun!  

The first thing that many people think of is wine, but I'll break it to you right now...your event will not be remembered as well if alcohol is involved even if your guests don't get plastered.  Save some money on the beverages!  Try some mock-tails instead.  There are some sparkling ciders (not your big box store varieties) that I think would work great as a psychological experiment.  I tasted one that could have easily passed for champagne.  The devil in me wants to serve that at a party and see if people get tipsy with the placebo effect.  I would never tell them otherwise at my own private parties!  Professionally, I have to be a little bit better behaved.   I have no problem brainstorming at all.  None I guess I'm in the right industry. 

Wishing you the...

Greatest of Days

Event Planning (excluding weddings)
Business Training for Marketing with Events
Wedding Officiating

If you would like to have Janis Flagg come speak to your business or organization about marketing with events, please contact us at: and we will be in touch.

Sunday, March 6, 2016

Plan with Purpose, Pt. 1 Hosting Business Events

Planning an Event for Your Business Part 1.

I've never cared for the term pre-planning.  Planning is planning.  If you have a series of events, you should actually start planning for the next event within a week of the event you just held.  Things will be fresh in your mind of what went well, what could have gone more smoothly, and what made the event special in the eyes of your attendees or audience.

Identify Your Primary Purposes of Your Event

Is your event's purpose to:

Inform people of changes, 
Celebrate a person or an accomplishment, 
Introduce a person or a product, 
Build morale, 
Join forces with an industry expert, 
Gain clients, 
Repair a damaged reputation?

Remember that if events aren't fun, the material being taught or the message being sent will not be absorbed or recalled as effectively.

Spend some time carefully thinking about what you want to accomplish.  It doesn't have to be just one single purpose.  You can blend more than one purpose, but they must enhance each others intent.

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