Think Like a Reporter When Planning Any Event
If you think back to your first journalism class, what was reinforced more than anything? It was to make a complete story and that meant focusing on the 5 W's and 1 H. The who, what, where, when, why and how. The same philosophy applies to hosting a successful event to boost your business. However, with events, you take this approach from two different directions or two different angles, if you will.
Those two different angles would be from: