Wednesday, December 16, 2015

How Would You Like to Pay for That New Equipment?

How Would You Like to Pay for That New Equipment?

...or that new service you invested in with a large amount of money and time?


Getting new equipment is a major decision.  You research, compare and plan not just for the purchase but also the potential benefits.  So how are you going to pay for that new machine that creates banners, engravings or widgets and thingamajigs?  Maybe you've purchased the latest technology that  revolutionizes the way a service is performed and thus makes your clients' tasks dramatically easier.  It might be something that enables you to cast your net out far and wide, but it cost you money and you need for people to know about your latest new toy or pride and joy.  You want to make it pay for itself.                              

As business owners, we've all felt that pit in our stomachs when someone who you've known or networked with for some time says, "I didn't know that you did that, too!"  In your mind you see all the opportunities that you might have missed or wonder if it could have led to a pivotal point in your business.  I'm reminded of what a Director of Development at a foundation once told all of us who were involved with fundraising under his direction.  He stated this very simple truth.  "You don't get what you don't ask for".  I think the same applies to businesses, too.  People won't purchase something that they don't know about if you haven't put the information out there.

So, about now, you're thinking "What in the world does this have to do with hosting an event?"  If I've said it once, I've probably said it a million times, for a successful event, you have to appeal to innate human trait of curiosity.  Hosting an open house to celebrate the new cool thing you're going to be able to do will make people think about how they can use your new product or service.  If you are introducing a monstrosity of a piece of equipment that creates something, have a contest to name the beast.  A live demonstration, samples made right on the spot, even giving out a prize drawing for your latest and greatest service will engage people unlike many forms of marketing.  Perhaps you would find yourself being able to give tours.  Think of this type of event almost being like a product launch.  

Think of giving a tour.  If you give your guests that feeling of them almost being in forbidden territory, they will love it!  Think of a child's curiosity when their family has been invited to a friend's home for a dinner party.  If the dinner is on the main level and there is an upstairs, it's only a matter of time until you hear a little voice ask, "What's upstairs?"  Perhaps, you only have to think of a five-year-old.  Everything you say is a response to a why this, how does that work, what does that mean or an I want to try it!  Thinking like a reporter is a perfect mindset when you plan this type of an event.  If you create that atmosphere around a change of products or services, you will not be forgotten.

As always...

Wishing you the greatest of days!

If you would like to learn more about our seminars that teach businesses to host successful events, please contact us!  We love to talk about events!

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