Wednesday, December 23, 2015

You Should Make Fun of Your Business!

Make Fun of Your Business!

As far back as you can probably remember, businesses have been holding contests. Businesses have been putting everything from balloons, styrofoam peanuts to jelly beans in containers ranging from jars, bags all the way up to automobiles to get people to make their best guess at the quantity inside.  We've all seen the excitement over people trying to guess the weight of pumpkins at annual events.  Game shows would have been gone a long time ago but instead, we've seen a resurgence of old game shows.  People like to block everything out and go into a zone where they can forget about life for a while and at the same time, keep their fingers crossed.

What is the appeal of participating in a contest at a business?  It might be the prospect of winning something with little or no investment.  To some, the curiosity alone will get them.  I wonder when people put their names in the box filled with guesses, if they don't have it cross their minds at least a few times until a winner is announced.  It's fun to think of being the winner and most of us have said, at least to ourselves, "I'm going to win!  I'm going to win!"  If they do get the phone call informing them that they won, they will probably run rather than walk to claim whatever their prize is and then tell people about it.  Hmmm...could entering names in a contest be the oldest form of permission marketing? I don't know.

It's best to have a contest built around what your business does to pique their interest in your business.  It's also best that they have to win by a skill rather than just a drawing otherwise you can into trouble in some jurisdictions for gambling.  It can be a very simple skill to win but not merely chance in these situations to be legal.  There's probably a lot of interpretations and confusion in any jurisdiction, but it's better to not find out the hard way as to what is legal or what isn't legal.

There are some businesses that think they could never hold an event or contest because they have a home business or their office is too small.  As an event planner, I will tell you that is entirely false!  In future blogposts, I will also be bringing up ways that events can reduce the number of excuses people give for not being able to host a party.  Did I get your attention if you are in direct sales?  I will also discuss co-hosting.  I've seen business owners from accountants to chiropractors actually host some cool events when you might have thought they didn't have a creative bone in their bodies.

Here's what I won around the time of the Super Bowl in 2015!

If you've heard of the Seahawks at all, you'll know what the significance of "12" is!  


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